TRENDY & CHIC
FASHION TIPS FOR THE NEW SEASON
Our Personal Concierge suggests a visit to Sanremo at the boutique of the historic Gravati Shoe Factory to try on the new Sneakers of the Maison.
Founded in 1909 it is present all over the world in the most renowned and fashionable boutiques and also has in addition to the Sanremo Boutique in Via Matteotti also a Boutique in Milan in Corso Matteotti 1 and one in Vigevano at the historic Piazza Ducale at n. 14.
Why buy a Maison Gravati shoe and why do we suggest it to you? Why buy a piece of history: Gravati is one of the last companies to produce entirely in Italy: entering the factory that we went to visit for you is entering the tradition of our old and unique shoe factories that have so characterized ours. Italian school of fashion. By purchasing a fine shoe, you will purchase an all-Italian value assembled by the skilled craftsmen who make up the company’s team still by hand and using in support of machinery that is no longer produced today. We were fascinated by the immense archive of models created with a pencil and a compass, built with a passion that is difficult to find today. We witnessed the creation of the shape and the cardboard model for cutting, the use of the pantograph and in general all the processing phases spread over several floors, an enveloping rhythm like a dance and in the end we saw the finished product. But one thing struck us: each shoe was checked by Mr. Gravati by hand and only after his approval was the shoe packaged and sent for sale. The birth of sneakers originated in America, in the sixteenth century, where the Native Americans used latex, a resin that they took from rubber, to protect the sole of the foot from hard and difficult to walk on.
Over the years in 1893 in order to make the latex more resistant, the vulcanization process was used and then the first sneakers were created in England in 1850, with a rubber sole and a much loved canvas upper. by the aristocracy of the time.
In 1896, during the Athens Olympics, thanks to the athletes who wore it, the shoe became famous all over the world. Today the Maison Gravati has combined the elegance of the model with the use of fine leathers selected from the best Italian tanneries. Comfortable, practical, of various colors to match your look, they will accompany you on pleasant spring walks to satisfy that desire for open air that we all need to regenerate our body from the long winter hibernation.